COMMERCE
Society is getting more and more dynamic every day, market keeps changing
and competence levels are higher and higher; that is why comercial
activity becomes more difficult and more challenging. For this reason it is necessary to equip the retailers with
the tools, information and training required tha allow them to get adapted
to the ever changing conditions of the current market. This increase in
the degree of available qualification and information will allow
commercial establishments to plan their future in a more effective and
professional way.
It must be
taken inco account that the constitution and the consolidation of small
businesses is one of the most important employment and wealth creation
sources. Because of this, the adequation and renovation of tools,
knowledge and methods is so important to ensure the future success of
commercial establishments as well as the renovation of products and
services rendered to citizens.
In order to
obtain this consolidation and increase of competitiveness, small
businesses must not forget enterprise cooperation if they want to improve
or even to survive. This cooperation may take place either through
traditional associations or through any other form of collaboration.
Proxectos, Consultoría e
Formación define the Commercial Area as one
of its work areas. In its development, we set the following objectives:
Objectives:
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Modernization of the retail
trade.
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To orient organizations towards
the market.
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To present new tools management
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To analyse and to improve
business management and organization.
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To create and to foster quality
culture in client attention and in service.
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To offer the appropiate training
for all employees and managers of establishments
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Creation of a Business Advice
Service
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Implantation of new
establishments
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Improvement of active businesses
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Business
sector studies
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Business
improvement plans
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Work with
Business associations
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Creation of
advertising campaigns and joint promotions
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Computer
tools to support business creation and business improvement
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Business
dynamization plans
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Support
programmes to the implantation of new establishments
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Training
(marketing, merchandising, client attention, finances)
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Tools for
client fidelization
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